Corporate writing / Lucy Sieger

These are just a few the many projects I've written and edited for IBM and other companies. I can provide many more samples upon request. PS: I'm super fortunate to get paid to play with words all day!

20th October 2018

White paper series - Cloud computing

Worked with leading industry consultants to develop a series of papers on cloud computing topics.

20th October 2018

Infographics series - Cloud computing

Created concepts and copy, and worked with designers to develop infographics on cloud computing topics.

14th October 2018

C-suite reports - IBM Institute for Business Value

Consulted with research leads and industry experts on editing, storyline and content flow for this high profile series of papers. Research conducted by the IBM Institute for Business Value in cooperation with the Oxford Economics.

20th October 2018

eBook - Web performance delivered

Wrote copy and collaborated with designer on an interactive PDF eBook. Distilled a complex topic into clickable, snackable components.

20th October 2018

Thought leadership brief - Transforming the employee experience

Interviewed two global consultants to glean technical and industry insights. Translated their perspectives into a conversational call to action.

20th October 2018

Ads - Human resources business process outsourcing

Developed concept and wrote copy for ads in global industry trade magazine.

20th October 2018

Brochure - ORAU: We've got connections

This piece promoted a research consortium in Oak Ridge, Tennessee. The snappy, conversational tone was a different approach for this academics-oriented organization.

16th October 2018

Blog series - IBM Watson Post Sales Customer Support

Collaborated with subject-matter expert to develop client presentations, which we then used as source material for writing these blogs.

14th October 2018

White paper series - Application Performance Management and DevOps: A winning combination

Worked with subject-matter experts and research focal to write a series of papers exploring APM and DevOps from both general and industry perspectives. I also worked with a designer to develop corresponding infographics.

20th October 2018

Ad - Don't let our name fool you

What to do when an organization's name doesn't fully explain its mission? Clarify succinctly and with humor. This ad ran in newspapers throughout Tennessee.

23rd October 2018

Video - The benefits of strategic recruiting

Wrote script for this video touting the benefits of strategic recruiting over transactional recruiting activities.